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Have you been keeping an eye on the gold market lately? Or even wondering if it's a good time to buy gold? If so, you're not alone! The gold price surge of 2024 has everyone from seasoned investors to curious onlookers talking. 

So, what's happening? 

Experts initially forecasted that gold might reach $2,500 (≈2.249€) per ounce by the end of the year, but this milestone was already achieved in August. Now, prices have surged past $2,600 (≈2.339€) and are on track to potentially hit $3,000 by year-end, aligning with the more bullish predictions. 

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This rapid ascent is driven by a mix of geopolitical tensions, economic uncertainties, and the looming U.S. elections. In today's post we will explore what's fueling this gold rush and what investors can anticipate in the coming months.

The U.S. Elections: Adding Fuel to the Fire

With the U.S. elections just 44 days away, uncertainty around potential policy changes is adding a layer of volatility to the market. Historically, gold has performed very well during election years, as political uncertainty drives investors to hedge their bets. 

 

PresidentStart DateGold Price IncreaseStart PriceEnd Price
George W. BushJan. 20, 2001215%$267.01$836.10
Barack ObamaJan. 20, 200944%$836.00$1,204.31
Donald TrumpJan. 20, 201753%$1,208.02$1,841.01
Joe BidenJan. 20, 202137%$1,870.01$2,523.00
Gold Price Performance During U.S. Presidencies

 

Geopolitical Conflicts: A Catalyst for Safe-Haven Demand

The ongoing conflicts in Ukraine, Palestine, and tensions in Lebanon have created significant global instability. Historically, such geopolitical turmoil drives investors to seek safe-haven assets like gold. This is because gold is perceived as a stable store of value during times of uncertainty. As these conflicts show no signs of abating, demand for gold is likely to remain strong.

Economic Uncertainty and Central Bank Actions

Economic instability in major economies has been a major driver of gold's rise. The U.S. is grappling with inflation, high interest rates, and fears of a looming recession. Central banks, particularly in China, continue to purchase gold, further tightening supply and pushing prices higher.

Moreover, the Federal Reserve’s potential rate cuts later this year are contributing to the bullish sentiment. Lower interest rates make gold more attractive as they reduce the opportunity cost of holding non-yielding assets like gold. This dynamic is expected to further support gold prices in the coming months​.

Is Gold’s Rally Here to Stay?

Forecasts for gold prices in 2024 vary widely. While the World Bank has a more conservative outlook at $1,900 per ounce, others are far more bullish. Some analysts believe gold could soar as high as $3,000, driven by continued geopolitical and economic instability​. 

Regardless of the exact figure, the consensus is clear: gold is set to remain a strong performer throughout 2024.

 

Quick Gold Market FAQs

Q1: Why is gold considered safe during uncertain times? 

A: Gold maintains value over time and isn't tied to any specific country's economy, making it a stable option during economic or political uncertainty.

Q2: How does inflation affect gold prices? 

A: Gold prices typically rise with inflation as investors use it to hedge against decreasing currency value.

Q3: What's the gold price outlook beyond 2024? 

A: Many analysts remain bullish due to ongoing global tensions and economic factors, but market conditions can change rapidly.

Q4: Where's the easiest place to buy gold? 

A:  Phi Wallet mobile app offers a convenient way to buy physical gold without worrying about storage, buyback, or high fees. It simplifies the process of gold investment for both new and experienced investors.